Al Aroussa (the equivalent Arabic word for The Bride in English) is an online luxury wedding directory for the brides in the MENA region. Client’s brief stated to design an identity that speaks to the Arab & Expats within this region & emphasized on having a strong Arabic feel.
The original request is to create a bilingual identity — however we proposed to combine the “Al” letters in Arabic calligraphy to the English word “Aroussa” — as these two letters resemble the English “Al” — the result is a very simple, clever logo which comes in one form but represents & addresses the client’s two main segments.
Al Aroussa: Identity Design
