One of the beautiful things about being a designer is getting the chance to design for different people and for occasions that differ between cultures. As a designer, I don’t get the chance to design the birth announcement cards for the locals over here, because it is not something that we are accustomed to. When a new baby is born, we basically announce the birth by inviting family and friends over to the house!
So when I got the request from an American writer, who is based in UAE, to design her first baby’s birth announcements, I got excited. The mama, who is a writer, gave me the freedom to present my concepts for the card, indicating her preference with regards to the colors, style and printing impressions.
The first idea I had, was the winner from the very first round. I instantly thought it would be a great idea to have an illustration of a baby using a typewriter, as if he was announcing his birth to the world, and letting them know that he has a proud writer for a mama. My creative direction was based on the below stock image. The concept sketch was created and… we had a wonderful watercolor painting. Isaac’s mom received the original drawing and currently has it framed and hanging in his room.
For my paper selection, I went with Fedrigoni, a high quality recycled and environmentally friendly paper: Freelife Kendo, a really beautiful finely, mottled paper with a soft white color. The gold foil stamping was applied to the envelop monogram and the names on the card. We doubled the thickness of the card in order to apply the debossing effect on the watercolor artwork to give it that letterpress feeling. The envelope lining was matched to the dark blue color of the cards’ lettering.
Love what my client said when she communicated the details of her baby’s birth before informing anyone in the world about it:
a stationer is one’s confidante.
Welcome to the world Baby Isaac!